Your competitor may be paving a path easily followed. It’s no secret that they are posting content in all corners of the web these days, either by guest posting on blogs or writing articles for online magazines. The question is, are you taking advantage of their legwork?
If you are not familiar with Google Alerts, then the answer is ‘no’ and it is time to get on board.
Start by visiting http://www.google.com/alerts. Type in the company name or the domain name of your competitor(s) and have the results shipped off to you once a week. You can choose once a day, but for the sake of keeping sanity intact, you really only want to do this on a weekly basis. Once the magic has started, you’ll start seeing how and where the competition is doing their marketing. Now it’s up to you to start nipping at their heels, so what are you waiting for – get posting!